Mermaidful began in the mind of Rachel Verret, an American entrepreneur with a love of mermaids.

Her passion for mermaids sparked the Mermaidful brand. Each piece was designed with care and love.

Today, Mermaidful delivers mermaid, unicorn, fairy and other fantastical creatures in the form of apparel and accessories to the world.

We hope you love our brand as much as we do.